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ASIF

PRODUCT DESIGNER

I'm having 10+ years of experience as a "Designer and User Experience Pioneer".

Passionate about creating good products with aesthetics, durability, and usefulness.

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01 EXPERTISE

USER EXPERIENCE

90%

USER INTERFACE

80%

PRODUCT DESIGN

95%

WIREFRAMING

75%

UX RESEARCH

75%

VISUAL DESIGN

85%

PSYCHOLOGY

60%

Desert in Dark

02 PROJECTS

Jeeny
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03 EXPERIENCE

Jan 2023 - Present

Product Design Specialist

I collaborated closely with Product Owners and stakeholders to define product requirements and roadmap. My role involved translating ideas into user flows, wireframes, and prototypes to craft intuitive experiences across web and mobile platforms. I planned and conducted user research, interviews, and usability studies, using insights to shape design decisions. I also defined information architecture, created sitemaps, and maintained the design system with reusable components and documentation for scalability and consistency. I focused on improving usability and accessibility, led 2–3 member design teams, conducted design reviews, and mentored junior designers. Additionally, I managed design scope, prioritized tasks, and presented concepts and documentation to leadership and business teams.

EPAM Systems

Mar 2021- Present

Cognizant

Senior UX Designer

People & Team Management:

  • Guides and mentors junior team members from a design and creativity perspective to ensure delivery of the module

  • Conduct knowledge transfer sessions for new joiners in the project team

​Project / Process:

  • To have the brand understanding along with the fundamental of creative design understanding

  • Develop visual concepts and interactive solutions for Web & mobile Product design and Communication design projects

Delivery Excellence:

  • Follow and use re-usable design components/assets, which are readily available in the design repository of the client

  • Peer review of the work in mandatory, ensure the PL or the PM of the project does a QA before the files are delivered to the client / vertical team

  • Ensure Zero Defects design outputs are delivered to
    the clients

May 2019 - Mar 2021

Senior UX Designer

To create UX & UI design for creative webpages and Mobile applications for e-learning platforms with paper wireframes, prototypes, information architecture, task flows, visual design, and design systems. Supports in
other design elements.​

Hogarth Worldwide

Nov 2015 - May 2019

Senior Visual Designer

It's a media solution, worked as a creative designer. Creating logos, flyers, templates, photo manipulation, brochures, and alert layouts.

2adpro Media Solutions Pvt Ltd

Jan 2015 - Nov 2015

2D Animator

Worked on the design of 70 members in the E-Learning company. I have to create templates, graphics, illustration, edit images, and audios.

Infoplus Technologies UK Limited

04 VOLUNTEERING

Connect with me to get mentored on UX at Zero Cost in the below websites:

05 EDUCATION

2009 - 2013

B.E (Electronics and Communication)

AMS Engineering College

2021 - 2023

Madras University

M.Sc. Psychology (Pursuing)

  • Salesforce Certified UX Designer

  • Google UX Design Specialization

  • Master Digital Product Design: UX Research &
    UI Design

  • UX & UI - Interaction Design Foundation

  • Certified Cognitive Behavioral Therapist (CCBT)

  • Diploma in Modern Applied Psychology (MAP)

  • Enterprise Design Thinking of AI - IBM

UX Certification

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